by kevinkimball | Aug 27, 2024 | Kevin Kimball, Marketing
Kevin Kimball is a visionary marketing executive whose career has been marked by strategic innovation, a passion for travel, and an unwavering commitment to excellence. His journey, which spans prestigious organizations like the Oakland Raiders, Electronic Arts (EA),...
by kevinkimball | Jul 29, 2024 | Professional Overview, Kevin Kimball, Marketing
In today’s world of endless marketing channels, getting your message across can feel like shouting into a crowded room. You need a clear and consistent positioning strategy to cut through the noise. This means delivering a unified message across every touchpoint, from...
by kevinkimball | Jun 24, 2024 | Kevin Kimball, Marketing
Creating a solid brand positioning is more than just a marketing strategy—it’s about connecting with your audience on a deeper level. At the heart of this process are two critical components: the brand narrative and the value proposition. Let’s dive into how...
by kevinkimball | May 29, 2024 | Kevin Kimball, Marketing, Professional Overview
Have you ever felt your brand’s message got lost in the crowd? You’re not alone. In today’s saturated marketplace, standing out requires a clear strategy, and that’s where defining your positioning objectives comes in. Think of it like archery....
by kevinkimball | May 1, 2024 | Kevin Kimball, Marketing, Professional Overview
One of the most critical factors that you need to consider when it comes to social media marketing is consistency. Having a consistent brand can help you reach your target audience and grow your reach. In addition to the tone of voice used in your messages, other...
