Kevin Kimball and Game On Consulting: An Overview
Kevin Kimball is a visionary marketing executive whose career has been marked by strategic innovation, a passion for travel, and an unwavering commitment to excellence. His journey, which spans prestigious organizations like the Oakland Raiders, Electronic Arts (EA),...
Positioning Strategy Across Channels: Holistic Messaging Through the Funnel
In today’s world of endless marketing channels, getting your message across can feel like shouting into a crowded room. You need a clear and consistent positioning strategy to cut through the noise. This means delivering a unified message across every touchpoint, from...
Brand Positioning Development: Brand Narrative and Value Proposition
Creating a solid brand positioning is more than just a marketing strategy—it's about connecting with your audience on a deeper level. At the heart of this process are two critical components: the brand narrative and the value proposition. Let’s dive into how these...
Defining Positioning Objectives: Goals Clarification and Target Market
Have you ever felt your brand's message got lost in the crowd? You're not alone. In today's saturated marketplace, standing out requires a clear strategy, and that's where defining your positioning objectives comes in. Think of it like archery. Before you can hit the...
Why You Need Brand Consistency on Social Media
One of the most critical factors that you need to consider when it comes to social media marketing is consistency. Having a consistent brand can help you reach your target audience and grow your reach. In addition to the tone of voice used in your messages, other...
Social Media Tips for Small Businesses
Social media has become essential for small businesses trying to expand their clientele and raise brand awareness. Social media networks like Facebook, Twitter, Instagram, and LinkedIn have billions of active users, making it an excellent platform for small businesses...